Educating the Community about Upcoming ProjectsEnvironmental Training Resource
June 10, 2013 — 1,271 views
Community campaigns are a vital method of getting the local community to not only get educated about the environmental issues that affect their town, city, or locality, but also empower them to do something about the wrongs that are prevalent. Also known as community learning and development – the entire program is geared to encourage learning and development within these close-knit groups of individuals.
Identifying the Cause
Identifying the cause that you want to take up is the first step of any project PR within a community campaign. You would be surprised as to how many important issues that are easy to notice go unseen by many people in today’s busy world. Look around for something that you believe your community really needs to change. It may be something small, but can have a significant impact in the day-to-day lives of your community, or it can be something big that can affect people across different state borders.
The important thing is to find something and gather as much knowledge as possible about the problem to encourage the running of a community campaign to change it. With the advent of the Internet, it is easy to do research about almost anything online and find all the information you need. However, it is equally important to make sure that the sources you use are authentic or it could lead to a project PR disaster.
Building the Plan
Building a plan for the community campaign is an important aspect of the entire operation. Simply believing that change is required is not going to bring any change. You must make efforts and take a stand by educating the people in your society as much as possible about why you believe the change is important. Get some professional advice about the problem and consult experts on how the problem can be eradicated.
Whenever leading a community campaign, make sure that you are open to criticism and look for ways to improve your methods of going about the campaign. Do not get disheartened if you believe that you are right when a majority of the community seems to oppose your idea. Studies have shown that more and more people are becoming resistant to change.
Educating the Community
There are a number of methods you could use to educate the people through the community campaign. Flyers and brochures are one of the best methods of dealing with the problem, while going from door-to-door is a tried and tested method. Getting the local newspapers to spread the word will definitely help. Project PR gets a lot of credibility with the help of direct quotes from experts in the concerned field. Get as many pictures from filed cases regarding the issue as possible, as studies have shown that pictures can make very strong statements and help individuals visualize exactly what you are talking about.
Avoid choosing just one method of project PR and vary your strategy between flyers and posters to hoardings and posters stuck onto telephone poles. The fact that you are likely to be working on rather small budgets means that your posters are also going to suffer significant wear and tear through the weather – requiring you to go out and repost the signs from time to time.
Community campaigns can be very painstaking as well as demoralizing when other individuals do not see things in the same light as you. Educating the people can only be done when you have done your homework and have an informed opinion. Also, expert opinion backing up your statements will always serve to be the best form of project PR.